How to give love when not receiving it.

I always try to come from a place of love.....but it seems that some people, no matter what I do aren't doing the same to me. I know in this case those people need more love...but that is a challenge sometimes when I feel hurt by them. I feel at a loss at times in not knowing what to do. I can't go to them to discuss how I feel because that doesn't seem to help and I can't go to them to try to have discussions on how we both feel, because they don't want to do that. I am trying to come from love......but I get angry and hurt. It ry to let it go.....but it only happens again. Please my dear friends, give me some advice. I only want to give love and show love. That's what I love to do.